Redesigning student app & tutor app experience
for 4K+ users.
Team
4+ Developer & founders
Timeline
Sept -Nov 2024
My Role
Product Designer
Project context
& my role
At an early-stage startup, or any high-stakes team, you rarely get a neat brief tied with a bow. More often, you walk into ambiguity.
That’s been my role at the company. As a designer, I don’t wait for clarity; I help create it.
I owned the product design from start to finish—researching trader needs, simplifying complex workflows for mobile, and designing 80+ screens that balanced functionality with ease of use.
Designed the student and tutor app which lets student and tutor onboard, along management tool to handle their students lessons and tutor payouts. I led the end-to-end design direction for the apps in a span of 7 months in two phases.
01
Before the design:
The fog no one could name
On paper, the product looked functional. Students joined, tutors taught, and the dashboard seemed healthy.
Yet renewals were dipping quietly. Support tickets grew slowly. And trust in the product wasn’t increasing with usage. There was no dramatic failure — just a steady discomfort no one could articulate. That’s where the real story began.
02
How we actually
discovered the cracks
The problems didn’t surface in dashboards or sprint reviews.
A student asking, “Why does the app think I study Physics?” A tutor sharing, “Most students still come through sales calls, not the app.” A parent abroad admitting, “I’m not sure I can trust the platform fully.”
They came through real conversations: These moments weren’t complaints. They were clues — revealing issues the product wasn’t showing us
03
The missing foundation: No trustable digital product
We through feedbacks, secondary research including competitor analysis and we realized that
Before fixing anything, we had to confront a hard truth:
80% Students were mostly onboarded manually through the sales team.
Our main Features like recommendations and subject matching were unpredictable to guide product decisions.
The app wasn’t strong enough to attract or convert them as it lacked a flow, brand proposition and no relevant features.
Tracking engagement data was taking up to 60% time of operations as most of the students are not on app
04
The Challenges we uncovered (why students didn’t trust the product)
Over 30% of international students were matched with tutors teaching irrelevant subjects, leading to poor learning outcomes.
Subject recommendations showed a 40% mismatch rate, reducing the likelihood of trial-to-paid conversions
Due to delayed or irrelevant alerts, session attendance dropped by 25% and engagement time by 18%.
Limited visibility of tutor ratings led to a 15% lower renewal rate compared to students who engaged with top-rated tutors
05
Phases & Goals: Rebuild Trust,
Not Just Screens
Once we understood the core problems, the redesign wasn’t a single leap — it was a series of small, deliberate iterations.
Each one reduced ambiguity, rebuilt trust, and corrected hidden friction the product had accumulated over time.
Why we went through 200+ screens,
100+ iterations & 2 app launch's
Phase 1 → Activation: simplifying onboarding and driving students to book their first free lesson.
Phase 2→ Retention: improving the post-lesson experience to keep users engaged and coming back.
06
Design iterations: Fixing the foundation, one layer at a time
Once we understood the core problems, the redesign wasn’t a single leap — it was a series of small, deliberate iterations.
HOMEPAGE→ The entry point
20+ iterations for homepage & Tutor card
In homepage, we streamlined the homepage and brought tutor expertise to the forefront. Our research made it clear that students priorities a tutor’s subject mastery, experience, and lesson quality, so the design reflects those cues immediately.
Category Vs Search Page
In homepage, we streamlined the homepage and brought tutor expertise to the forefront. Our research made
Introduced
Rating System
Now students was able to rate their experience and an instant action is taken by the team. We got more than 25 + ratings in the first month.
Working on
Design system
Now students was able to rate their experience and an instant action is taken by the team. We got more than 25 + ratings in the first month.
AI Based Demo- Prep
for the Users
What will the tutor actually teach me?”
Led to one of our biggest challenges—students booking demos but never showing up.
We built a short, guided flow students had to complete before booking a demo.
Assumption→ It will clarify expectations & gave user a sense of commitment.
The experiment worked: no-shows reduced by 10% right at the start.
07
My takeaways: What this
project taught me
This project taught me that metrics don’t collapse suddenly —
Trust collapses first.
And trust breaks quietly.
through a wrong recommendation, a mismatched tutor, a late alert, or a system that doesn’t feel predictable.
But when you fix trust at the foundation, everything else — engagement, adoption, retention — naturally follows.
Next Project to Read
LIVE
Designing Wiingy’s
Tutor Platform from 0→1
Jan 2024-Jul 2024
Learn how Wiingy increased user conversion by 60% through revamping their tutor platform
Projects
Tutor platform
Student App
Defense Projects
Contact
Resume
Email Me
Dribble
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